Communications in Humanities Research ISSN: 2753-7072
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Research Article

Chinese Digital Cultural Products Exports to the Foreign Market in the Digital Era

Yibo WangBoston University*

* Corresponding author: [email protected]

Abstract

China's digital cultural products have gained significant achievements in the foreign market over recent years, and their successes are reflected not only by business data but also by consumers' reputation. Intercultural communication in the digital age, however, seems to have deviated from traditions. The reason why China has achieved such accomplishments naturally becomes an issue that deserves intense debate. Based on traditional Laswell's 5W communication model, this article will combine traditional communication and intercultural communication theories to analyze the reason why China can reach such achievements and what traditional communication theories, also communcaition mechanism, have been reconstructed by the digital age. This article concludes that the term "cultural discount" has been turned from a barrier blocking intercultural communication to a controllable, exploratory, and participable "variable" through strategic encoding facilitated by digital media technology. Additionally, Laswell's 5W model somewhat bears certain changes, resulting in a brand-new methodology for the conversion between "high-context culture" and "low-context culture".

Keywords: Intercultural Communication; Cultural Discount; Digital Culture Exports
Published: April 20, 2026
DOI: 10.54254/2753-7064/2026.32906
Volume: CHR Vol.107
pp. 44-50
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