Research Article
Research on Factors Influencing Online Art Exhibitions and the Role that Social Media Can Play during Online Exhibitions
Abstract
During the epidemic, many art exhibitions and museums started online exhibitions actively or passively. How to make online art exhibitions accepted by more people and how to promote online art exhibitions more smoothly have become the main problems facing the society. This paper aims to explore the factors that affect people to watch online art exhibitions, and how to make the promotion of online art exhibitions successful.
Keywords: Online exhibition; Social media platform; art exhibitions
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