Analysis of Queer Female Fandom: Popularity, Economic, and Gender Ideals
Abstract
With the fast development of the K-pop industry which contains a wide variety of idols and bands, Queerness is strategically harnessed by entertainment companies as a powerful means to advertise their idols and profit, recognizing the growing female and youth market power globally. This phenomenon not only reflects how the K-pop industry adapted to contemporary cultural norms but also underscores its transformative influence in shaping discussions around gender and sexual identity on a global scale. This article analyzes the reasons why Queer idols are sought after and loved by a wide range of fans. This article argues that this phenomenon shows the fans' pursuit of free expression. At the same time, this phenomenon shows the rise of women's consciousness and the rebellion against traditional male power, expressing women's desire to break stereotypes and pursue their ideas. In addition, the power of capital is also what drives the development of Queer idols.
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