Influences of Internet Technology on People’s Entertainments -- Taking Marvel as an Example
Abstract
As it is known to all, network technology continues advancing, people’s ways for entertaining become more and more diverse. In order to follow this trend, entertainment corporations adapt different strategies to not only make themselves survive but also gain more profits. Up to now, some researchers have discovered that people’s recreations change their forms of manifestations in the market. Nevertheless, how their improvements based on internet technology has not been specifically and comprehensively analyzed. This essay aims to explore the relationship between Marvel’s business performance and Internet technology improvements by searching for and then analyzing the data in Marvel’s business. The research results show that Marvel’s business performance is positively influenced by its rational and innovative adaptations toward Internet technology improvements, including investing more sorts of entertainment productions in terms of different online medias and fully utilizing online marketing. In the future, Marvel can earn more profit by continuing extending its product line and mix according to technology developments and its latent customers’ potential preferences.
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