The Impact of Social Media on Propaganda of Peking Opera
Abstract
Peking Opera, as one of the most precious cultures in China, has been inherited for hundreds of years and used to be an important form of entertainment, but it has declined now. With the development of technology, social media become an indispensable tool in people's lives. The researcher wants to focus on both the positive and negative impact of social media on the propaganda of Peking Opera. The research is conducted through the insight of the relationship between social media and Peking Opera, the influence, and solutions based on existing data and documents. It can be seen that Social Media promotes the spreading of Peking Opera to some extent: it updates Peking Opera's propagating ways to become more interesting and attractive; it changes the performing form to a more acceptable one; It provides a broader online communicating platform for artists. Nevertheless, social media changes people's psychological expectations of entertainment and leads to boredom with art easily. The effective way of helping Peking Opera become popular again is by combining it with modern online elements, using multimedia for education, and changing its performing form with respect to originality.
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