Communications in Humanities Research ISSN: 2753-7072
Home> Volumes> Volume CHR Vol.23> Article
Research Article

The Development Status of IP Culture in China's Cultural and Creative Industries

Weiting WangMonash University*

* Corresponding author: [email protected]

Abstract

This article analyzes the advantages and disadvantages of this emerging cultural and creative industry by studying the development of China's cultural IP industry, to make recommendations for the development of China's cultural IP industry in the future. At present, the hot concept of IP operation emphasizes the mining, incubation, and sustainable creation of IP value. IP has gradually become the core of the pan-entertainment ecosystem. IP attracts the first fans through high-quality original content, and extends to other areas through recreation, achieving exponential growth in the number of fans and horizontal expansion of the fan base. In this process, the influence of original IP diverges, promotes the interaction and integration between different industries, constitutes a good industrial ecology, and releases and monetizes the value of IP. The article analyzes the development of China's IP industry in detail in the past two years, through the redefinition, policy combing, analysis of industrial structure, development trends, and cross-industry integration. At the same time, this article also discusses the advantages of China's IP industry development, current problems, and solutions, which found the direction suitable for the future development of China's cultural IP industry.

Keywords: Intellectual Property; Consumption patterns of sub-cultural communities; Cultural confidence
Published: December 20, 2023
DOI: 10.54254/2753-7064/23/20230854
Volume: CHR Vol.23
pp. 121-133
Download PDF

References

  1. Grossman, Gene, M., and Edwin L.-C. Lai. (2004). "International Protection of Intellectual Property." American Economic Review, 94 (5).
  2. Junhua, S.(2012) ;Cultural Production and Productive Safeguarding of Intangible Cultural Heritage[J];Cultural Heritage;2012-01.
  3. Qian,G.(2019). Legal Regulation of Marine Entertainment Industry: From the Perspective of Oceanic Theme Parks. Journal of Shanghai University(Social Sciences Edition) 2019-01.
  4. Fan, Y. & Tianyu, J. (2019). On the Communication Strategy of IP Movies. “Digital Media Research”.
  5. Jing, Z. (2018). Cultural IP development needs to be further advanced in depth. China Culture News/2018/December/26th/Page 007
  6. Yiting, Z. (2019). Analysis of "IP Industry Chain" in the Internet Age. Southeast Communication 2015 Issue 8.
  7. Chaozhi, Z. & Minmin, Z. (2020). The integration of culture and tourism: multi-level relationship connotation, challenge, and practice path. Tourism Tribune /Lvyou Xuekan . 3/6/2020, Vol. 35 Issue 3, p62-71. 10p.
  8. Yun, Z. (2017). Super IP development note. BMR CROSSOVER. OCT· 2017, p98-99.
  9. Qing, S. (2018). Research on New Media Marketing Strategies of Cultural Products.
  10. Jianjun, L. (2016). On the Source of Contemporary Chinese Cultural Confidence. Cultural Soft power. Issue 1, 2016.
  11. Yueji, F. & Jing, L. (2019). Creating National Cultural Symbols: The Value Construction of Chinese Traditional Cultural IP from the Perspective of Cultural Consciousness. China Academic Journal E-Publishing House, Issue 117.
  12. Qin, L. (2016). Hongfang Culture acquired Pancoat, a Korean fashion brand. "Textile and Apparel Weekly" 2016, Issue 27.
  13. Jianmei, L. (2016). Research on the Construction of Cultural Heritage and Tourism Brands under the Integration of Culture and Tourism.
  14. Zhichun, Y. (2019). Promote the integration of cultural and tourism development from concept to action. "Hundred Artists" 2019, Issue 1.
  15. Sihan, C. (2019). Behind the berserk snatch of the Uniqlo X KAWS joint model. ADVERTISING OBSERVER, p99-101.
  16. Xuanti, C. (2020). Research on the Development Status and Problems of "IP Concept" Movies in China. China Academic Journal E-Publishing House. P91.
  17. Weigang, T., & Shicheng, Z. (2020). Innovative strategies for online knowledge paid products. "Modern Publishing" 2020, Issue 5.
  18. Yangyan, P. (2016). Viewing Internet Literature IP from the Popularity of "Hua Qian Gu." "Media Observation" 2016, Issue 1.
  19. Xingxing, B. (2019). Explore the power of IP. China Convention and Exhibition (Chinese Conference) 2019 Issue 18, p42-45.
  20. Zhixia, M. (2018). IP’s construction and development. Young Journalist Issue 20, p63-64.
  21. Hongbo, Z. (2015). Copyright assets: core elements of cultural and creative industries. "China Publishing" 2015, Issue 19.
  22. Yong, Y.,& Feiyue, W. (2016). Current status and prospects of blockchain technology development. Acta Automatica Sinica. Issue 4, pages: 481-494.
  23. Shao, J., & Yu, H. (2018). The IP Operation Mode and Experience Enlightenment of the Japanese Animation Industry. Media 2018 Issue 24, p53-56.
  24. Haitao, L. (2019). The Forbidden City is popular, what is the economic potential of the cultural and creative industry?