Communications in Humanities Research ISSN: 2753-7072
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Research Article

The Journey from Niche Styles to the Mainstream Trend

Jiaqi LiShenyang New Oriental School*

* Corresponding author: [email protected]

Abstract

Over the past few decades, niche styles have gradually become part of mainstream trends and have achieved great success in the market. Changes in consumer behavior and technological advances have enabled niche styles to better meet the needs of consumers and become integrated into their lives. At the same time, brand culture has played an important role in connecting niche styles with consumers by creating unique brand images and values. This paper explores the transition from niche styles to mainstream trends and examines the reasons for this, concluding that the main reasons are Changes in consumer demand from material needs to spiritual pursuits and the desire for simpler times in the context of rapid technological advancement. Based on this, this study makes relevant recommendations for the development of niche brands, including Enriching Brand Culture and Philosophy for Meeting Consumer Demands and Assisting Consumers in Adapting to the Fast-Paced Era.

Keywords: niche styles; consumer behavior; technological progress; brand culture; consumer demands.
Published: December 20, 2023
DOI: 10.54254/2753-7064/23/20230450
Volume: CHR Vol.23
pp. 30-35
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