Research Article

Development Status and Optimization Strategy of Variety Shows in China

Shimeng DaiWuhan Britain China School*

* Corresponding author: [email protected]

Abstract

The development time of Chinese variety shows is not long. Since the founding of New China, since 1990, Chinese variety shows have officially started, and before that, it was a long period of foreshadowing. The second stage, May 1966, was the beginning of the Great Proletarian Cultural Revolution. n 1990, the comprehensive start of Chinese variety shows was officially ushered in, and the concept of "variety shows" was also confirmed in the 90s and officially became a civilian entertainment program. As of 2003, the growth stage of China's variety show development has completely ended, and since 2004, China's variety show industry has fully exploded. Now the network society is very developed, variety shows are not limited to watching on TV, video software on mobile phones can also be used to watch variety shows at any time. Since the viewing time is not limited, the program groups no longer have to worry about the problem of not having time to schedule the program, and the program can be broadcast at any time, and the audience can watch it at any time. At present, there are fewer and fewer amateur variety shows, and there are more and more star variety shows, among which there are also many that are recorded and played in the form of amateur contact with stars as a way to make them popular. In recent years, travel, slow life, detective, room escape, cooking, cooperative competition or adventure, Cabaret Audition are particularly prominent.

Keywords: Chinese variety shows; development status; optimization strategy
Published: December 7, 2023
DOI: 10.54254/2753-7064/22/20231716
Volume: CHR Vol.22
pp. 198-204
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