Communications in Humanities Research ISSN: 2753-7072
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Research Article

On the Translation of English Book Titles from the Perspective of Intercultural Communication: A Case Study of Translations of “Educated: A Memoir” in Mainland China and Taiwan

Tingting HuHenan Vocational University of Science and Technology*

* Corresponding author: [email protected]

Abstract

This paper offers an intercultural communication perspective on the translation of book titles. Through a comparative analysis of two Chinese translations of Tara Westover’s Educated: A Memoir by Ren Aihong and the Taiwanese version it investigates the utilization of domestication and foreignization strategies in book title translation. This study bridges the gap between intercultural communication theory and translation practice. By scrutinizing these distinct translated versions, the research elucidates the effectiveness of employing appropriate translation strategies. It underscores that when chosen thoughtfully, these strategies facilitate the transmission of cultural nuances and linguistic styles encapsulated in the original titles. This, in turn, enhances the allure of the book titles to potential readers. In conclusion, this analysis underscores the significance of a well-balanced application of domestication and foreignization strategies in book title translation, shedding light on their role in preserving the essence of the original work while appealing to diverse linguistic and cultural contexts.

Keywords: intercultural communication; domestication; foreignization; cultural differences; linguistic differences
Published: December 7, 2023
DOI: 10.54254/2753-7064/22/20231612
Volume: CHR Vol.22
pp. 109-115
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