Communications in Humanities Research ISSN: 2753-7072
Home> Volumes> Volume CHR Vol.21> Article
Research Article

Chinese Tea Culture in New Media: The Improvement of Spreading Chinese Tea Culture on New Media

Xiaohan YuXi'an Jiaotong-Liverpool University*

* Corresponding author: [email protected]

Abstract

As an important component of traditional Chinese culture, Chinese tea culture has played a crucial role in history, humanities, and medicine. Its continuation and promotion in the context of new media is crucial. This article describes the current development status of Chinese tea culture and new media, and provides a detailed list of the help and obstacles of new media in the continuation and promotion of Chinese tea culture. Some feasible suggestions based on the current situation have also been proposed in the article. Some individuals' predictions about the development of Chinese tea culture in new media will also be mentioned. The conclusion drawn from this survey is that new media does have a great promotion effect on Chinese tea culture, but due to its current lack of authenticity verification and excessive freedom, tea culture information cannot be fully and effectively disseminated. In order to address such issues, some suggestions have been proposed: the regulatory authorities of new media should be responsible for verifying the authenticity of messages, Chinese tea culture should be more modernized, and bundled with other high-quality cultures for promotion. Some individuals' predictions about the development of Chinese tea culture in new media Will achieve prosperous development.

Keywords: Chinese tea culture; New media; traditional culture
Published: December 7, 2023
DOI: 10.54254/2753-7064/21/20231479
Volume: CHR Vol.21
pp. 203-208
Download PDF

References

  1. Kim, D. (2018). Introduction of New Media: Informatization and Media. Springer International Publishing.
  2. Li Minrong. (2023). Tea Flavor · Translation Flavor · Chinese Flavor - Strategies for Cross-border Translation of Chinese Tea Products from the Perspective of Communication Studies. Journal of Tea, 64(1), 70-76.
  3. Huang Wenfu. (2018). Research on Brand Communication Strategy of Tea Culture Under the Background Driven by New Media Value Engineering, 37(26), 237-239.
  4. Wu Qinyao et al. (2018). Research and Application of New Media Ventures for Marketing Tea Products in China. Journal of Tea Science and Technology, 59(4), 233-237.
  5. Kim, D. (2018). Introduction of New Media: Informatization and Media. Springer International Publishing.
  6. Wu Qinyao et al. (2018). Research and Application of New Media Ventures for Marketing Tea Products in China. Journal of Tea Science and Technology, 59(4), 233-237.
  7. Wu Qinyao et al. (2018). Research and Application of New Media Ventures for Marketing Tea Products in China. Journal of Tea Science and Technology, 59(4), 233-237.
  8. Lin Xi. (2016). Tea culture with the new era of communication - How to use the new media to make the new life of jasmine tea. Journal of Hunan City University (Natural Science Edition)/Journal of Hunan City University (Natural Science), 25(5), 87-88.
  9. Chen Jing. (2022). Path to Enhance the Communication Power of Traditional Culture in the New Media Environment. Journal of Jiangsu Institute of Commerce, (3), 21.
  10. Chen Jing. (2022). The path to enhance the dissemination of traditional culture in the new media environment. Journal of Jiangsu Institute of Commerce, (3), 21.