Communications in Humanities Research ISSN: 2753-7072
Home> Volumes> Volume CHR Vol.21> Article
Research Article

Research on Tourist Perception of Shuanglong Lane Historical and Cultural Block Based on Web Text Analysis

Ke LiZhengzhou University of Light Industry*

* Corresponding author: [email protected]

Abstract

This study uses a big data network text base, based on the cognitive-sentiment model, to perform content analysis techniques such as word frequency analysis, semantic network analysis and sentiment analysis on tourists’ comments, and ultimately obtains tourists’ comprehensive perceptual intentions towards Shuanglong Lane neighbourhoods, which provides a new way of thinking for the study. The findings suggest that the focus should be on the advantage of characteristic resources, create a business model with experience business as the core, enhance the function of the block business, and at the same time, retain the original lifestyle of “old Kaifeng”, which is rich in fireworks, so as to activate the vitality of the block.

Keywords: Shuanglong Lane; historical and cultural block; online text analysis; tourist perception
Published: December 7, 2023
DOI: 10.54254/2753-7064/21/20231467
Volume: CHR Vol.21
pp. 177-183
Download PDF

References

  1. PANG Fei, SHI Chunlin. Study on Xi Jinping’s Important Discourse on the Protection and Utilisation of Historical and Cultural Heritage[J]. Hunan Social Science,2022(01):156-163.
  2. Tan Hongri,LIU Peilin,LI Bohua. Perception of tourism destination image in Dalian based on network text analysis[J]. Economic Geography,2021,41(03):231-239.
  3. ZHAO Pengfei,YAO Zigang. From Spatial Perception to Spatial Identity:The Protection and Renewal of the Grand Canal Historical and Cultural Neighbourhood[J]. Dongyue Lecture Series,2022,43(08):154-160.
  4. Mohaidin Z, Wei K T, Murshid M A. Factors influencing the tourists’ intention to select sustainable tourism destination: a case study of Penang, Malaysia[J]. International Journal of Tourism Cities, 2017, 3(4): 442-465.
  5. Xia Xueying,Wu Xiaogan,Chen Wanyi et al. A study on recreationalists’ perception of commercial suitability in historical and cultural neighbourhoods--Taking Fuzimiao in Nanjing as an example[J]. Modern Urban Research,2022(02):83-89.
  6. WANG Zhongde,ZHANG Shaoli,YANG Ling. Research on the spatial perception of netroots carding spots in Chongqing based on network text analysis[J]. Journal of Western Habitat Environment,2022,37(03):126-131.
  7. LI Yajuan,CAO Huiling,LI Chaoran et al. Research on the spatial structure of historical neighbourhoods and spatial perception of tourists in Wuhan[J]. Resource Development and Market,2018,34(11):1599-1603+1622.
  8. Xie Tingxiang,Wu Jiaquan. A study on tourists’ perceived imagery of historical and cultural neighbourhoods based on network text analysis--The case of Yongqingfang on Enning Road in Guangzhou[J]. Modern Urban Research,2023(01):64-71.
  9. ZHOU Wei, HUANG Zhenfang, GUO Wen et al. An empirical study of post-trip perception of landscape preference in the historical and cultural neighbourhood of Fuzimiao, Nanjing[J]. Human Geography, 2012,27(06):117-123.
  10. TANG Huichao,HONG Quan,LI Jingni et al. Research on the evaluation of the use of the Grand Canal Historical and Cultural Neighbourhood based on the text analysis of online comments--Taking Hangzhou as an example[J]. Modern Urban Research,2021(07):28-37.
  11. Zeng Hongning. The Road of IP Creation of Lower Tourism Resources from the Perspective of Communication--Taking Kaifeng Shuanglong Lane as an Example[J]. Tourism Overview,2021(12):127-130.
  12. Yang Chaoran,Ke Hongwei. Renewal of Shuanglong Lane Historical and Cultural Neighbourhood in Kaifeng City[J]. Urban and Rural Construction,2022(05):64-66.
  13. Sorea D, Csesznek C, Rățulea G G. The Culture-Centered Development Potential of Communities in Făgăraș Land (Romania)[J]. Land, 2022, 11(6): 837.
  14. Sorea D, Csesznek C, Rățulea G G. The Culture-Centered Development Potential of Communities in Făgăraș Land (Romania)[J]. Land, 2022, 11(6): 837.
  15. Oh C O, Kim H. Stakeholder differences in economic benefits of heritage tourism development[J]. Tourism Economics, 2016, 22(3): 665-670.