The Evolution of Feminism in Chick Flicks from the Early 21st Century to the Present
Abstract
With Barbie making a strong comeback, chick movies, a commercial film genre that primarily concentrates on female characters, have recently become more popular in people’s eyes. The feminist underpinnings of this genre have also been well shown. However, there is still a research gap in the connection between feminism and the development of chick flicks from the early 21st century to the present. Therefore, this article uses feminist theory to analyze how feminism has evolved in chick flicks throughout this period as well as how typical chick flicks have developed during this time. According to the research, the development of chick flicks has gone through three stages: the peak period, the bottleneck period, and the return to the golden period. Meanwhile, feminism has evolved from focusing just on the rights and status of women to achieving gender equality and women’s intellectual awakening. Conclusions can be drawn based on the analysis of this article given that chick movies are primarily about women and focus on women’s issues: the evolution of feminism in chick flicks from the early 21st century to the present tends to appear in a better situation with the development of social feminism.
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