Communications in Humanities Research ISSN: 2753-7072
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Research Article

The Research on the Dilemma and Strategies of Chinese Culture IP —— Take the Film “Creation of The God: Kingdom of Storms” as an Example

Sijie ShenQingdao Film Academy*

* Corresponding author: [email protected]

Abstract

In recent years, with the rapid development of entertainment mode, entertainment has gradually become an impossible part of the public’s life. The effective dissemination of entertainment is also one of the important ways of cultural dissemination in a country. Among them, the formation of cultural IP can better promote cultural promotion, so that the country can develop more efficiently. As a country with rich cultural background, China is unable to come up with a highly representative IP image when mentioning cultural IP. China has fallen into a contradictory situation on the road of cultural communication, leading to the restriction of cross-cultural communication. Therefore, this study takes Chinese cultural IP and the film “Creation of The God:Kingdom of Storms” as the research object, and uses literature reading and case analysis to analyze the characteristics of Chinese cultural IP and its difficulties in the development process and communication countermeasures. According to the research results, it is found that the dilemma of Chinese cultural IP mainly include the differences in cross-cultural communication, the neglect of IP value, and the lack of cultural confidence. In the future countermeasures, China can start with the diversification of IP communication and the recovery of cultural initiative.

Keywords: Chinese culture; cultural IP; development dilemma; strategies
Published: December 7, 2023
DOI: 10.54254/2753-7064/20/20231387
Volume: CHR Vol.20
pp. 277-284
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