The Research on the Influence and Countermeasures of Internet Memes’ Spread from the Perspective of New Media
Abstract
With the rapid development of the Internet and social media, internet memes have become a widely used form of communication. The dissemination of internet memes has had profound effects on individuals, society, and culture. This study aims to explore the impact of internet memes’ dissemination from the perspective of new media and propose corresponding strategies. With the rapid development of the Internet and social media, internet memes have become a widely used form of communication. The spread of internet memes has had profound effects on individuals, society, and culture. Analyzing the positive and negative impacts of their dissemination and proposing targeted communication strategies can continuously optimize the online environment and enhance user experience. This study focuses on the impact of internet memes’ dissemination, using a literature review method to analyze their characteristics, reasons for development, positive and negative impacts, and targeted communication strategies. The research findings that in response to the positive impacts and negative impacts of the spread of internet memes, the recommended strategies for dissemination are network platform monitoring, strengthening internet users’ discernment awareness and actively promoting positive energy emoji pack.
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