Communications in Humanities Research ISSN: 2753-7072
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Research Article

The Research on the Social Media Analytica Model Apply on Barbie Culture Influences in Society

Haoxi XieUniversity of Putra Malaysia*

* Corresponding author: [email protected]

Abstract

Barbie has long been one of the world’s most influential icons for women; it was launched in 1959 by Ruth Handler. As a successful fashion doll model, she is a figurehead of the brand, leading females to have independence in life. Her influence has changed the social status and life of female groups. This paper starts with the data analysis of the first Barbie live-action movie in 2023. Then, it analyzes and predicts the number of plays on the Barbie YouTube channel. Use Python data analysis implementation to analyze text movie reviews. This Python data technique includes text analysis, visualization, sentiment analysis, topic modeling, keyword extraction, and machine learning prediction. Further, the author combine the analysis results and study the social background of the female group in different regions and discuss the influence of Barbie culture and women’s social status in detail. Our side will further analyze the final result and obtained it’s on society, obtain its impact on society.

Keywords: Barbie; female; data analysis; python
Published: December 7, 2023
DOI: 10.54254/2753-7064/20/20231377
Volume: CHR Vol.20
pp. 228-237
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