Communications in Humanities Research ISSN: 2753-7072
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Research Article

Optimizing User Experience: AI- Generated Copywriting and Media Integration with ChatGPT on Xiaohongshu

Fangtong SongUniversity of Manchester*

* Corresponding author: [email protected]

Abstract

With the rapid advancement of artificial intelligence, ChatGPT has established itself as a pivotal landmark in Artificial Intelligence Generated Content (AIGC). Recently, an intriguing phenomenon has surfaced in the Xiaohongshu, where bloggers have harnessed the potential of ChatGPT to craft copywriting for their blogs. To their amazement, these AI-generated textual pieces have garnered substantial appreciation regarding likes and attention. This prompts an inquiry into whether the infusion of AI-generated copywriting has initiated an impact on the conventional manual copywriting market and whether it has contributed significantly to the promotion of media integration. This study adopts the user experience as its foundational premise based on this consideration. Employing a qualitative research methodology through in-depth interviews, it endeavors to dissect and evaluate whether the deployment of AI-generated copywriting on the Xiaohongshu platform has ushered in favorable repercussions for media integration. Furthermore, this exploration aims to provide more profound insights into the future development of media.

Keywords: AI-Generated copywriting; ChatGPT; media integration
Published: December 7, 2023
DOI: 10.54254/2753-7064/18/20231174
Volume: CHR Vol.18
pp. 215-221
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