Communications in Humanities Research ISSN: 2753-7072
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Research Article

Subversion and Persistence—Analysis of Balenciaga's Innovation Strategy

Xinyu YeJiaxing Senior High School British Columbia Offshore School*

* Corresponding author: [email protected]

Abstract

Balenciaga is a world-renowned luxury brand, and its unique design style and profound historical background make its position in fashion unshakable. However, like all innovators, Balenciaga’s design style is not always understood and accepted by people. This paper will discuss how Balenciaga maintains its influence in the world fashion through subversive innovation and continuous innovation, and analyze people’s different reactions to its innovative design. The author will deeply analyze and understand the history, design philosophy and specific works of Balenciaga. At the same time, we will combine personal observation and experience to evaluate its innovative way and influence. Balenciaga’s innovation is mainly manifested in subversive innovation and continuous innovation. It redefines fashion by breaking the tradition, while maintaining its unique brand identity and design concept. Although some of Balenciaga’s designs may be regarded as “ugly” in the eyes of the public, it is the embodiment of its innovative spirit and the source of its lasting influence in the fashion world.

Keywords: Balenciaga; subversive innovation; sustaining innovation; design; fashion
Published: December 7, 2023
DOI: 10.54254/2753-7064/18/20231137
Volume: CHR Vol.18
pp. 108-114
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