Communications in Humanities Research ISSN: 2753-7072
Home> Volumes> Volume CHR Vol.18> Article
Research Article

Amplifying NGO Messages with Critical Incidents: A Comparative Analysis of the Impact of New Media Disruption and Legacy Media in Journalism

Anjin Luthe University of Sheffield*

* Corresponding author: [email protected]

Abstract

This paper explores the use of traditional and new media by Non-Governmental Organizations (NGOs) for effective communication. It argues that NGOs should leverage different media forms based on specific circumstances. The paper discusses Farm Radio International’s use of radio and mobile phones to engage farmers in dialogue, empowering them to voice their concerns. It also highlights the #blogladesh campaign, where mommy bloggers were utilized to raise awareness of women’s and children’s health issues. By using traditional media, NGOs can reach a wider audience, particularly in marginalized communities. New media, on the other hand, offers personalized and interactive communication. Understanding the strengths and limitations of each media form enables NGOs to effectively convey their messages, enhance communication effectiveness, and achieve their mission and goals.

Keywords: NGO; journalism; new media; legacy media; critical incidents
Published: December 7, 2023
DOI: 10.54254/2753-7064/18/20231104
Volume: CHR Vol.18
pp. 8-13
Download PDF

References

  1. Waltzer, M. (1998) “The Idea of Civil Society: A Path to Social Reconstruction,” in E.J, Dionne (ed.) Community Works: The Revival of Civil Society in America. Washington, DC.: Brookings Institution Press.
  2. Alexander, J. (2006) “The Civil Sphere”. New York. Oxford University Press.
  3. Cottle, S., & Nolan, D. (2007). “Global humanitarianism and the changing aid-media field: Everyone was dying for footage”. Journalism Studies, 8(6), 862–878.
  4. Mattoni, A. Treré, E. (2014). Media practices, mediation processes, and mediatization in the study of social movements, Communication Theory, 24(3): 252-271.
  5. Zelizer, B. (1992). CNN, the Gulf War, and journalistic practice. Journal of Communication, 42(1), 66–81. doi:10.1111/j.1460-2466.1992.tb00769.x.
  6. Mhagama, P. (2015). Radio listening clubs in Malawi as alternative public spheres. Radio Journal: International Studies in Broadcast & Audio Media, 13(1), pp.105–120. Doi https://doi.org/10.1386/rjao.13.1-2.105_1.
  7. Brecht, B. (1927). The radio as an apparatus of communication. In A. GumucioDagron & T. Tufte (Eds.), Communication for social change anthology: Historical and contemporary readings (pp. 2–3). New Jersey: CFSC Consortium. (Reprinted from Der Rundfunk als Kommunikationsapparat, Berliner Börsen-Courier)
  8. Tamminga, P. (1997), Is Community Radio an Effective Tool for Grassroots Development?: A Case Study of Two Honduran NGO’s, Ottawa: Simon Frazer University.
  9. Freire, P. (1970), Pedagogy of the Oppressed, New York: Seabury Press. —— (1983), ‘The importance of the act of reading’, Journal of Education, 165: 1, pp. 5–11.
  10. Harcup, T., & O’Neill, D. (2010). What is news? Galtung and Ruge revisited. Journalism Studies, 2(2), 261–280.
  11. Myers, M., 2008. Radio and Development in Africa – A Concept Paper Prepared for the IDRC by Mary Myers.
  12. Buckley, S., Duer., K., Mendel, T and O Siochru, S. 2008 Broadcasting, Voice and Accountability World Bank Institute: Washington D.C.
  13. Putzel, J. and van der Zwan., J. 2005 Why Templates for Media Development do not work in Crisis States Crisis States Research Centre, LSE: London.
  14. Nations, U. (n.d.). Millennium Development Goals Summit. [online] United Nations. Available at: https://www.un.org/en/conferences/environment/newyork2010.
  15. O’Reilly, A. (2010). Encyclopedia of motherhood. SAGE.
  16. Wahl-Jorgensen, K. (2013). The strategic ritual of emotionality: A case study of Pulitzer prize-winning articles. Journalism, 14(1), 129–145. doi:10.1177/1464884912448918.
  17. Fieldcraft Studios. (2012). Blogadesh [Video]. Vimeo. https://vimeo.com/48363582.
  18. Wahl-Jorgensen, K. (2019). Emotions, media, and politics. Polity Press.
  19. Wahl-Jorgensen, K. (2015). Resisting epistemologies of user-generated content? Cooptation, segregation, and the boundaries of journalism. In M. Carlson & S. C. Lewis (Eds.), Boundaries of journalism: Professionalism, practices, and participation (pp 169–186). Routledge.
  20. Cooper, G. (2018). Reporting humanitarian disasters in a social media age (1st ed.). Routledge.
  21. Habermas, J. (1989). The structural transformation of the public sphere: An inquiry.
  22. Jarvis, J. (2011). Public parts : how sharing in the digital age improves the way we work and live. New York: Simon & Schuster, p.11.
  23. Biswas M (2007). Developmental Issues in News Media: NGO-Media Interaction in Bangladesh. Int. J. Not-for-Profit Law 9(3): 77-95.