Study on the Influence of Games on the Communication of Regional Culture at Home and Abroad —Taking Genshin Impact as an Example

Abstract

China Central Television once claimed that game designing can be seemed as the ninth art since many game companies know how to show elements in reality to players and lead to discussion. The relationship between sender and receiver is an important way to spread and discuss the various kinds of regional cultures. Genshin Impact, which is an open-world adventure game designed by Mihoyo, is popular at home and abroad due to its presentation on different cultures. The paper explores three ways in Genshin Impact to spread and communicate different culture through a method of researching as much cultural communication-related paper as possible on China National Knowledge Infrastructure and summarizing into the three ways. The three ways are environment and plot designing, character designing and activity designing. Eventually, the paper finds that Genshin Impact using participatory culture to achieve cross-culture communication. Firstly, during the playing process, it can hold culture receivers and build community connections. Secondly, the interests and values it shows in the cultural presentation strengthen the meaning and value of cultural communication. Thirdly, Mihoyo company uses multi-channel and multi-form narratives across media, linking online and offline, to shape the communication environment of culture from the Internet to real life and encourage domestic and international players to develop multiple views and personalized thinking and create production and dissemination of new content related to the game on culture communication.