Research Article

Visual Communication Design in the Context of Modern Media

Feifan ZuoThe University of Sheffield*

* Corresponding author: [email protected]

Abstract

With the development of digital technology, great changes have taken place in the form of media. Modern media mainly experience newspaper media, radio media, television media, and network media in four stages. The popularity of the Internet has made digital media widely used. Digital media has become an important part of modern media. The essay uses qualitative research methods and studies previous relevant literature. This essay analyses the new characteristics of digital media in the context of the Internet. Excellent communication design can enable the media to achieve efficient communication, the form of design also changes with the development of the media. According to the relevant media forms, visual communication design has gone through the processes of graphic design, stage design, and digital design. The essay also discusses possible directions for digital media in the future. The essay discusses the current development of media and its forms of design applied in the communication process, as well as the possible development directions of digital media in the future.

Keywords: digital media; visual communication; modern media; digital technology; communication design
Published: November 20, 2023
DOI: 10.54254/2753-7064/15/20230801
Volume: CHR Vol.15
pp. 264-268
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