Research Article

An Analysis of the Translation Strategy in the Film I AM THE DESTINY from the Lens of Translation Purpose

Yujing NanHarbin Normal University*

* Corresponding author: [email protected]

Abstract

Due to the acceleration of globalisation, the economies of countries around the world are developing rapidly, economic and cultural exchanges between different countries have become more and more frequently. Nowadays, The film and television industry is an important bridge that promotes cultural exchanges between countries. As soon as the movie I am the Destiny was released, it received wide attention at home and abroad. As a medium to spread traditional Chinese culture, it is also essential to pay attention to the English subtitles of the film. Through good subtitle translation, overseas audiences can be more interested in the film and understand Chinese traditional culture, enhance self-confidence in Chinese culture, promote traditional Chinese culture. This article analyses the English subtitles of I am the Destiny to understand how to use the translation strategy in the translation of films.

Keywords: Chinese culture; translation strategy; translation purpose; subtitle translation
Published: November 20, 2023
DOI: 10.54254/2753-7064/15/20230700
Volume: CHR Vol.15
pp. 198-203
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