Communications in Humanities Research ISSN: 2753-7072
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Research Article

How Advertisements Affect Consuming Decisions of Buyers

Yinuo FanHigh School Affiliated to Renmin University of China*

* Corresponding author: [email protected]

Abstract

In today’s rapidly evolving market, understanding consumer psychology is crucial for businesses to effectively promote their products and entice customers to make purchases. Building upon the analysis conducted by Balci and the fifteen other articles on market psychology, this article delves deeper into the various components of advertising, methods of promotion, and the effectiveness and practicality of product promotion in different contexts. Moreover, it explores how visuals, sounds, and celebrity endorsements influence consumers’ desire to purchase, and how cultural differences between Eastern and Western societies shape consumers’ perception of products. The power of visuals in advertising cannot be underestimated. Marketers have long understood the impact of visually appealing advertisements on consumers’ decision-making processes. Visual stimuli can evoke emotional responses, which in turn influence consumers’ desire to purchase a product. The combination of visuals and sounds can create a powerful sensory experience, making the advertisement more memorable and persuasive.

Keywords: market psychology; consumer; company
Published: November 20, 2023
DOI: 10.54254/2753-7064/15/20230553
Volume: CHR Vol.15
pp. 42-47
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