A Study on the Application of Chat-GPT in Media Production and Communication
Abstract
In the 21st century, with the rapid development of Internet technology, people’s ways and attitudes of transmitting information are changing every minute, and the media environment is also changing rapidly. Among the technologies that have greatly changed the media environment in recent years, Chat-GPT is the first to bear the brunt. It can understand and automatically generate languages, have real-time interactive dialogues with users, and constantly improve the answers. Its participation in the field of media content production and dissemination is constantly expanding. Its participation in the field of media content production and dissemination is constantly expanding. However, while using it, people also have a sense of crisis. Whether Chat-GPT will replace “media people” has become a hot topic. This paper will explore the background and function of Chat-GPT, make a comparative analysis of its shortcomings compared with human beings, sum up a new mode of human-computer cooperation in which human beings and Chat-GPT jointly participate in the production and dissemination of media content, and elaborate on the application scenarios and possible risk challenges of this mode, as well as the practical changes to the media environment.
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