Communications in Humanities Research ISSN: 2753-7072
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Research Article

Research on the Orientation of Public Opinion by New Media: Taking the ‘Jiang Ge Case’ as an Example

Mengyang XiaoFuzhou University of International Studies and Trade*

* Corresponding author: [email protected]

Abstract

New media plays an increasingly important role in people’s lives because of its various forms, wide coverage, and strong interaction. While giving birth to a new type of media platform, it also makes the public a disseminator of public opinion. The role of new media should not be underestimated. This paper takes the “Jiangge Case” as an example and combines the existing literature and relevant data to study the new media’s opinion orientation, and further analyzes the strategy of the new media’s public opinion guidance. Through exploring the influence of new media’s public opinion guidance on the “Jiang Ge case”, it is concluded that the public’s emotion will make the public’s opinion out of control, and the new media platform will play an indispensable role in public opinion guidance. New media should deepen their professionalism, correctly guide opinion leaders in the dissemination of speech, and at the same time establish a good mechanism for the dissemination of public opinion to prevent the generation of inappropriate speech from the root, thus avoiding the uncontrollable development of information dissemination.

Keywords: new media; public opinion; Jiang Ge Case; guiding strategy
Published: November 20, 2023
DOI: 10.54254/2753-7064/13/20230346
Volume: CHR Vol.13
pp. 250-255
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