The Trend and Reasons for the Shift of Korean Dramas from Romantic Themes to Realistic Themes
Abstract
In recent times, there has been a shift in the manifestations of Korean popular films and television works. With the advent of globalization, the impact and influence of streaming media and transcultural communications have surpassed traditional methods. Additionally, the dynamics between male and female characters in Korean dramas have undergone changes. Against this backdrop, this study explores how local TV dramas, promoted by Netflix, successfully transcend national boundaries while preserving their distinct cultural identity. To accomplish this objective, the study focuses on the Korean drama “The Glory,” which gained significant popularity on Netflix in the previous year. Through detailed analysis and examination, this paper sheds light on the strategies employed by these dramas to navigate the global market while maintaining their unique characteristics. At the same time, this paper also provides experience and a new direction for China’s cultural export to the world. By relying on film and television works and combining Chinese cultural symbols with the local social and cultural background, Chinese drama can weaken the cultural discount brought by different cultural backgrounds.
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