Exploring the Development Path of Streaming Media Platforms in the Context of Globalization --Taking Netflix as an Example
Abstract
With subscribers and activity in their home markets of North America declining each year and the metaverse evolving, today’s streaming platforms need to explore new markets in film and television and use their natural strengths to explore other areas. This paper takes Netflix as a representative to explore what kind of development path streaming media platforms should seek in today’s era in order to break the bottlenecks they are facing nowadays. For TV and film, streaming platforms should take advantage of their own network distribution and cooperate with markets around the world to attract users from outside the mainstream North American market. In addition to film and television, streaming platforms should develop the development space of their own film and television IPs, explore the game industry, transform the quality IPs in their hands into NFT form to realize and share the dividends of the game industry. Through analyzing the development cases of excellent film and television platforms, this paper summarizes some of the experiences that can be learned from the development of Chinese film and television, and explores the road suitable for the development of Chinese film and television.
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