Exploring the Shaping of Female Image of “She-theme” Movies and TV Series from the Perspective of "She-economy"-- Taking Just Thirty for an Example
Abstract
The development of “She-economy” has given birth to “She-theme” movies and TV series, which emphasize women’s right to speak, which has made an important breakthrough in the stereotype of female image shaping in the mass media. However, due to the long-term dominance of male discourse, most creators and audiences of movies and TV series have no clearer cognition of female subject consciousness. It can be found that the female image presented in the existing film and television works on the market is still subject to this. This leads to the development of “She-economy” and the imbalance of women’s right to speak. Therefore, in order to create more progressive “She-theme” movies and TV dramas and realize their sustainable development, this paper researches on female image shaping in “She-theme” has become an important issue. Although the three heroines in Just Thirty can be considered independent women, they are still not free from the stereotypes of women that exist in a patriarchal society, which still requires women to put the family first, take the initiative to take up the task of child-rearing, and sacrifice the development of their own interests for the sake of the family. This paper hopes to arouse the attention of the society on such phenomena.
References
- Junyao Li (2021). The shaping and dissemination of women’s images in domestic “She Theme” TV dramas, Henan University, DOI: 10.27114/d.cnki.ghnau.2021.000074
- Jiahui Si (2023). Diversified Shaping, Establishment of Subjects, and Value Leadership - Innovation and Breakthrough in “Her Theme” Film and Television Dramas from the Perspective of “Love is Delicious”, Appreciation of Masterpieces, (03): 83-86.
- Huang Cong (2022) The construction of women’s self-awareness by new media in the context of “her economy”, Sound Screen World, (05): 101-103.
- Dou Rong (2018) The Development and Reflection of Female Consciousness in TV Dramas from the Perspective of “Her Economy”, Western Broadcasting and Television, (15): 3-4.
- Chengcheng Sun, Yi Zhong, Haixia Xie, Enterprise marketing strategy of “She economy” in new situation, May 14, 2023. https://www.21ks.net/lunwen/qyyxlw/99328.html
- QuestMobile Research Institute, “She-economy” Insight Report, Quora e-commerce housekeeper data report, June 15, 2022. https://zhuanlan.zhihu.com/p/528954391
- Bi Yanhua&Li Jie (2022) My Sister: The Emotional Encoding and Realistic Significance of “Her Theme” Movies Film Review (05), 48-51. DOI: 10.16583/j.cnki.52-1014/j.2022.05.018
- Jiayue Chen. (2020). The shaping of female Images in films and television Works of “She-theme” -- A Case study of Just Thirty, Yi Hai, (12), 69-71.
- Huang Jinhua&Shi Tianyue (2021). Looking at the gains and losses of portraying independent female characters in domestic female lead dramas from the perspective of “Thirty Only” China Television (02): 54-58.
- Yu Gu & Surui Zeng, (2022). Role Shaping of female-themed dramas in the Context of “She-economy” -- A case study of Just Thirty. Lin of National Arts (04), 86-92. /j.2022.04.016.
- Wei Yang. (2022). Just Thirty: The narrative of “Independent Women” in urban emotional dramas. Appreciation of Masterpieces, (29): 37-39.
- Haiying Liu & Jiali Lou. (2022). The moral metaphorical function of female characters in TV series Just Thirty. Media Forum (06): 66-68.
- Na Liu & Yixuan Ding. (2022). Male Representation and Identity from the Perspective of Gender Theory: A Study of gender Discourse based on the TV series Just Thirty. Journal of Journalism and Communication Review, (05): 61-71.
- Qi Guo (2022). Feminist interpretation of the TV play “Thirty Years”, Qufu Normal University, DOI: 10.27267/d.cnki.gqfsu.2022.000235.