Examining the Primary Factors Restricting the Overseas Promotion of Chinese Culture: A Case Study of Association Mugua in France
Abstract
This paper analyzes the main factors restricting the overseas promotion of Chinese culture, focusing on the case of the Mugua Association in France. With China’s increasing national power and global influence, Chinese culture has become an effective tool to enhance China’s image and others’ perceptions of China. By analyzing the experiences and strategies employed by the Mugua Association, this paper aims to shed light on the main barriers that hinder the successful promotion of Chinese culture overseas. The study adopts a qualitative approach, using document analysis to gather data. The conclusion is that various factors, including but not limited to cultural differences, a lack of official support, and the wrong promotion mode, contribute to the challenges faced by Mugua Association and other similar organizations.
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