Communications in Humanities Research ISSN: 2753-7072
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Research Article

Analysis of Consumer Psychology Phenomena in First-person Shooter Games Based on Literature Review and Case Study Method

Lin LuoUniversity of Birmingham*

* Corresponding author: [email protected]

Abstract

The study is grounded in the evolving challenges of the FPS (First-Person Shooter) gaming industry, particularly focusing on marketing difficulties and the application of consumer psychology, as demonstrated in the Cyberpunk 2077 case. This study aims to assist first-person shooter (FPS) game production companies or studios in enhancing their marketing strategies to increase their games' appeal to consumers and prevent bankruptcies or break-ups. Through case analysis such as Cyberpunk 2077, The study explores consumer psychology's application in FPS games, including microtransaction systems, scarcity items, community competitions, and lottery mechanics within the games. The study reveals that game companies, in designing and implementing these elements, need to carefully consider consumers' psychological responses and needs to provide products and services that meet their needs. Moreover, game companies need to regularly interact with players to understand their needs, make timely adjustments and updates to the game, and offer professional customer service. By understanding and applying the principles of consumer psychology, game companies can better design and manage their games, meet the needs of players, and increase their satisfaction and loyalty.

Keywords: literature review; case study; First-Person Shooter games; consumer psychology
Published: October 31, 2023
DOI: 10.54254/2753-7064/11/20231423
Volume: CHR Vol.11
pp. 197-202
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