Communications in Humanities Research ISSN: 2753-7072
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Research Article

The Survey on the Development of Language Training Industry from the Perspective of New Media

Jie CaiMonash University*

* Corresponding author: [email protected]

Abstract

The study abroad education industry has witnessed significant transformations with the advent of new media technologies. Online platforms, interactive resources, and multimedia content have revolutionized language training methods and opened up new opportunities for students. Understanding the impact of new media on language training in the study abroad context is essential for language training institutions to adapt their strategies and meet students’ evolving needs. This paper aims to explore the role of new media in language training for study abroad and its impact on the study abroad education industry. The research is conducted through a questionnaire analysis, which gathers data on students’ current level of study, demand for English language learning, willingness to spend on language training, perception of the epidemic’s impact on study abroad, preferences for language training institutions and courses, reasons for not choosing online training, preferences for online learning formats, future adoption of online language training, and more. The research findings provide insights into the challenges, preferences, and expectations of students in the study abroad language training industry in the new media era.

Keywords: study abroad; language training; new media
Published: October 31, 2023
DOI: 10.54254/2753-7064/10/20231336
Volume: CHR Vol.10
pp. 254-261
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