Communications in Humanities Research ISSN: 2753-7072
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Research Article

Social Media Representation of Female Power --Content Analysis and Semantic Network Analysis Based on the Topic of "Michelle Yeoh Oscar Queen" on Weibo

Kexin GuoBeijing Foreign Studies University*

* Corresponding author: [email protected]

Abstract

With the empowerment of communication brought about by the Internet and new media technology, women’s topics are receiving more and more attention, and women’s subjectivity is beginning to break away from traditional biases. After winning the Academy Award, Michelle Yeoh created history, breaking the limits of Asian female identity and showing people the power of women who are unyielding to fate and not defined by anyone. Based on the media and women’s perspective, this study focuses on the social media presentation of women’s power. It takes the text of comments on the Weibo topic Michelle Yeoh Oscar-Winning Actress, as the research object to study the general characteristics of comment presentation. The research found that the comments mainly focused on “Congratulations” and “Michelle Yeoh”, and the theme showed a high concentration ratio; Most users are very concerned about Michelle Yeoh’s Asian female identity and have expressed a positive attitude towards the event. By analyzing how Weibo, a public social media platform, promotes and disseminates women’s power, this study provides inspiration for related issues and women’s news production and media communication.

Keywords: social media; female power; content analysis; semantic network analysis
Published: October 31, 2023
DOI: 10.54254/2753-7064/9/20231187
Volume: CHR Vol.9
pp. 220-230
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