Communications in Humanities Research ISSN: 2753-7072
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Research Article

The Deconstruction and Reconstruction of Labels: A Case Study of Librairie Avant-Garde

Zhu ZhanNanjing Foreign Language School International Centre*

* Corresponding author: [email protected]

Abstract

From the standpoint of label deconstruction and reconstruction, this research seeks to discover how the independent bookshop Librairie Avant-Garde not only survives but also thrives in this era, whilst other shops are dying slowly. It adopts interview, observation, and comparison to figure out its operation strategies and tactics. The deconstruction of old bookstore labels comprises book selection, respect for individuality, and the development of its branch culture, whereas the construction of new labels includes book classification, self-positioning, and the coordination of cultural activities. Librairie Avant-Garde can adapt to changes in this fast-paced world by employing these methods. Other bookshops can learn from them and gradually develop the best approach to thrive on their own.

Keywords: independent bookstore; Librairie Avant-Garde; deconstruction of label; reconstruction of label
Published: October 31, 2023
DOI: 10.54254/2753-7064/8/20230993
Volume: CHR Vol.8
pp. 166-170
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