Research on the Application of New Media to Sports News Communication
Abstract
With the continuous innovation of media and the arrival of the new media era, the content production of sports news dissemination is becoming increasingly important. Compared to traditional media, the form of expression has changed. Indeed, the technology of new media has brought a series of advantages to the dissemination of sports news. But at the same time, the support of new media has also brought a large amount of false news to sports news, lacking authority and innovation. Excessive entertainment, the digital gap between the elderly and other issues require the media and the public to jointly complete the new health communication of sports. The paper involves the dissemination of sports news in the context of new media. The goal is to demonstrate that the dissemination of sports news has undergone a qualitative change with the development of new media. This is to analyze and explore the characteristics and differences of new media in sports news dissemination, discover the potential problems hidden in sports news dissemination under new media, and provide suggestions. By showcasing the optimization of sports news dissemination in the context of new media. This study emphasizes the prominent advantages and optimal dissemination effects of sports news in the context of new media.
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