Communications in Humanities Research ISSN: 2753-7072
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Research Article

Research on Social Media’s Empowerment of Women’s Childbirth Rights -Taking Bilibili Platform’s Female Childbirth Videos as an Example

Siming HuaRDFZ Chaoyang Branch School Yunfang JiangNankai University*

* Corresponding author: [email protected]

Abstract

Women’s empowerment has become an important communication objective for women’s rights protection globally, and the development of social media platforms has broadened the avenues for women’s discourse on a larger scale. This study explores how the media empowers women through a qualitative and quantitative approach that combines content analysis and discourse analysis, using the Chinese video platform Bilibili as a case study of women’s childbirth videos, with the aim of exploring the impact of the media on the dissemination of women’s issues, the return of women’s autonomy and the construction of women’s communities. The study found that Bilibili, as a public video-sharing platform, has provided a channel for women in marriage to express their voices, through which women video uploaders have empowered themselves in terms of their female identity, while women’s audiences have expressed their mutual support power to bring female bodies and emotions into the limelight, building a solid female emotion community and further expanding the space for women’s public discourse.

Keywords: female empowerment; social media; birth experience
Published: October 31, 2023
DOI: 10.54254/2753-7064/7/20230930
Volume: CHR Vol.7
pp. 323-335
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