Communications in Humanities Research ISSN: 2753-7072
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Research Article

Using Social Media from a Marketing and Educational Perspective - Take Tiktok as an Example

Yuman WangHebei Normal University*

* Corresponding author: [email protected]

Abstract

Social media is playing a more important role in the current society, especially TikTok has become the most popular one. Its success greatly affects almost every aspect of people’s lives and changes their lifestyles to some extent. To figure out the reason for it and appropriately use it are significant and instructive. Developing the potential value of it and making use of it, there could gradually form a virtuous circle. The article will analyze why and how to use its huge effects from the perspective of marketing and education. The article adopts some typical examples including popular bloggers, short videos and their comparisons, e-commerce store, and so on. The finding of the article shows that whether in marketing or educational fields, the appropriate use of TikTok will have a positive meaning in lots of aspects. After the demonstration, it’s really meaningful to apply the app TikTok in more fields like marketing and online education, which will bring considerable social and personal benefits.

Keywords: TikTok; marketing; online-education; e-commerce
Published: October 31, 2023
DOI: 10.54254/2753-7064/7/20230868
Volume: CHR Vol.7
pp. 172-178
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