The Influence of Misogyny on the Development of Feminism in Media Communication -- A Case Study of Feminist Attitudes Towards Female Images
Abstract
The research focuses on the labeling description of feminism in media communication, exploring under the current situation, whether the promotion of new female images and the negation of traditional female images are helpful for modern women to truly understand themselves. Through the qualitative interview, it is found that most feminists in the 20-30 age group have good expectations for social diversification and de-labeling, but unconsciously distinguish themselves from traditional female images and dislike them. To study and discuss whether this psychological phenomenon causes a new round of “female oppression” under the contemporary media evaluation system, and whether it can really help women to understand the relationship between themselves and move towards true independence. At the same time, does media communication strengthen the public’s negative impression of feminism in the development process of feminism, associating feminism with labels such as “radical” and “strong”? This paper hopes to explore how women can better understand their own needs and achieve real equality in the future, and put forward suggestions and expectations for the behavior of media communication in its development.
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