Communications in Humanities Research ISSN: 2753-7072
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Research Article

Analysis of Factors Affect the Popularity of Short Video —Take Two Food Bloggers as Examples

Jiajin HeHailiang Foreign Language High School*

* Corresponding author: [email protected]

Abstract

In recent years, China’s mobile internet short video industry has developed rapidly, leaping into people’s vision with a gesture of a hundred flowers and hundreds of thoughts. The short video market has great potential. This paper is going to analysis what factors of short videos will affect the number of views, likes and other engagement activities of the video. I will choose two food bloggers, “Pupujiji” and “Office Ono”, as examples to study why they have gained countless fans and gained millions of likes in a short period of time. In order to achieve the research results, I will study their respective similarities and differences, explaining from the three aspects of content technology-driven, interaction with fans, and accurate self-positioning. Before that, what is new media and different short video platforms will need to be clearly understood.

Keywords: short video; content; audience engagement; marking position
Published: October 31, 2023
DOI: 10.54254/2753-7064/7/20230701
Volume: CHR Vol.7
pp. 1-9
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