Communications in Humanities Research ISSN: 2753-7072
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Research Article

Analysis of Content Production Strategies and Impacts in the Context of Information Fragmentation

Fangming ZhangShandong University of Finance and Economics*

* Corresponding author: [email protected]

Abstract

With the development of technology and society, fragmented information is flooding people's lives and has a significant impact on users. The purpose of this study is to analyze the impact of fragmented information on users in order to fill the gap in this research field, alert people to the negative effects of fragmented information, and make better use of fragmented information. The entire study is divided into three parts: the causes of fragmented information, content production strategies, and the impact on users. The production strategy of fragmented information is unique in terms of content and in terms of information delivery. It uses technology to constantly analyze the action characteristics, social characteristics and environmental characteristics of users' browsing behavior. In terms of the impact on users, this study concludes that fragmented information does have some positive impacts, but more importantly, the negative consequences, such as information cocoon, fragmented information anxiety, and difficulty in concentration, should be given sufficient attention.

Keywords: fragmented information; information push; information cocoon; fragmented information anxiety
Published: September 14, 2023
DOI: 10.54254/2753-7064/6/20230308
Volume: CHR Vol.6
pp. 365-370
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