Research Article

New Media and Intangible Cultural Heritage

Yuheng QiuZhejiang College of Media and Communications*

* Corresponding author: [email protected]

Abstract

In recent years, the issue of preserving non-traditional culture has gradually come into the public eye, and related conservation issues are increasingly seen and acted upon by more and more people. The new media technology and the various derivative platforms now available provide unique strength and support for such a heritage and conservation. As new media technology continues to develop, the link between new media and the preservation and protection of non-traditional culture becomes even closer. However, as the methods and processes of conservation of intangible cultural heritage have not yet reached a very mature stage, there are many unpredictable drawbacks and problems, in addition to the many advantages of the technology itself. This paper uses case studies and data collection methods to explore the benefits and potential problems of new media technology in the transmission of intangible cultural, identifying the problems of complex environments, misplaced sovereignty and barriers to empowerment, and suggesting the outlook for the corresponding trends.

Keywords: new media; non-material cultural heritage; cultural inheritance
Published: September 14, 2023
DOI: 10.54254/2753-7064/6/20230304
Volume: CHR Vol.6
pp. 358-364
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