Operation of Short Videos in Fan Economy Era: Tik Tok as a Case
Abstract
Launched in 2016, Tik Tok has become the most popular platform providing various short videos. With the increasing users, the operation strategies cause our attention in the fan economy era. This paper illustrates the meaning of “fan economy” and introduces the current development of the fan economy to its audiences, which analysis 10.12 million users of Tik Tok. The results show that making use of fan economic incorrectly to develop Tik Tok probably cause a few operational problems, such as copy, controlling comments and buying water army. Two figures relating to short video show the popularity of Tik Tok, which illustrates this topic’s importance. By the discussion, the paper provides some new ways to the further operation of short video.
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