Research on the Influence of Douyin's Short Video on Love on Contemporary Chinese Female College Students' Concept of Marriage and Love
Abstract
With the development of mobile Internet technology, Douyin short video platform has risen rapidly and become the mainstream social media for Chinese college students. In recent years, the short videos about love on Douyin have become more and more popular among female college students, and their contents also show diversified characteristics.With the theme of "Research on the Influence of Douyin's Short Video on Love on Contemporary Female College Students' Concept of Marriage and Love", this paper explores the problems existing in the transmission of love short videos among contemporary female college students and how to guide them to correctly recognize and treat marriage and love problems through questionnaires.The research found that Douyin's short videos about love not only affected female college students' attitudes towards marriage, but also affected their cognition of partner requirements and money substance. Therefore, contemporary female college students should not only enjoy the happiness brought by Douyin short videos, but also maintain a rational thinking on the concept of marriage and love. The platform should improve the value of Douyin content, the government should supervise public opinion, and individuals should improve their media literacy. Taking various measures to guide contemporary female college students to establish a correct concept of marriage and love.
References
- China Youth Network, the number of Douyin videos created by college students exceeded 311 trillion, 2021.1.26，Retrieved 2023.3.12 from http://edu.youth.cn/wzlb/202101/t20210126_ 12681903.htm.
- C. Liu , Analysis of the Influence of American Marriage Concept on College Students, Ethics Research, 2010.
- Y. Liu, Characteristics and Guidance of Contemporary College Students' Views on Marriage and Love, Research on Ideological Education, 2003.
- L. Ye, Research on the Current Situation of College Students' Use of Douyin APP -- Taking the Students of Xihua University as an Example, Contemporary Education Practice and Teaching Research, 2019.
- Y. Liu, The dilemma and coping strategies of college students' values cultivation under the Douyin short video boom, Journal of Hunan Mass Media Vocational and Technical College, 2022.
- J. Shi, Challenges and Countermeasures for Cultivation of College Students' Values in the Short Video Era, News Research Guide, 2022.
- R. Li, Y. Liu, What impact will Douyin short video app bring to college students' values -- Taking the questionnaire conducted in Ningxia University as an example, Northern Media Research, 2020.
- L. Yin, A. Zhang, Research on the Impact of Douyin on the Values of Contemporary College Students, Taste · Classic, 2021.
- Y. Gong, Research on the Influence of Social Media on College Students' Love Outlook and Countermeasures, Shandong University of Technology, 2022.
- Y. Wang, T. Jiang, Investigation and Research on Contemporary College Students' Views on Marriage and Love from the Internet Perspective, Campus Psychology, 2022.
- Y. Pu, Q. Liao, M. Zhang, Research on the influence and countermeasures of college students' online social interaction on the concept of marriage and love, Comparative Research on Cultural Innovation, 2021.
- S. Wang, The influence of college students' online social interaction on their view of marriage and love: the intermediary of attachment and the regulatory role of narcissism, Shanxi Normal University, 2019.
- S. Chen, S. Chen, Research on the Relationship between Feminine Network Novels and Contemporary Female College Students' Love and Marriage Views, Journal of Chengdu Aviation Vocational and Technical College, 2021.
- Y. Wu, Research on the Influence and Countermeasures of Emotional Observation Programs on College Students' Views on Marriage and Love, Fujian Normal University, 2021.
- D. Shi, Research on the Influence of WeChat official account on Contemporary College Girls' Conception of Marriage, Shaanxi Normal University, 2021.
- Z. Zhou, Preparation of Chongqing College Students' Marriage and Love Values Questionnaire and Exploration of Educational Countermeasures, Southwest University, 2009.