Communications in Humanities Research ISSN: 2753-7072
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Research Article

K-Pop Photocards and Their Role in Fan Culture Through Emotional Attachment and Social Identity

Yutong Zheng*
EIC International Curriculum Center

* Corresponding author: [email protected]

Abstract

Driven by the globalization of K-pop culture, photocards have developed from album inclusions into an independent collectible category with an active secondary market where prices may exceed their original costs. While existing research has examined virtual parasocial relationships between idols and fans, less attention has been paid to the material role of fan goods in mediating emotional and social interactions. Through a literature-based analysis, this study draws on psychology, sociology, and economics to examine the cultural significance of photocards within fan practices. In particular, it explores how photocards gain emotional meanings, how trading practices support fan interaction, and how everyday engagement with photocards shapes identity expression and group belonging. The findings show that photocards can shift from commercial products to personally meaningful objects through collecting, exchange, and display practices. Trading practices may facilitate social connections and emotional communication through reciprocity and social exchange, while display practices support identity expression and participation in shared fan cultures. Yet, these practices also involve commercial pressures, as uncertainty-based marketing strategies and FOMO may contribute to consumption pressure and anxiety among some fans. Thus, this study can broaden the understanding of fan culture by examining material practices alongside digital interactions, illustrating how photocards can serve as sources of emotional support while also being shaped by commercial and social forces.

Keywords: Photocards; K-pop fan culture; Material culture; Identity expression; Community belonging
Published: October 20, 2026
DOI: 10.54254/2753-7064/2026.37732
Volume: CHR Vol.121
pp. 223-228
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