Influence of Interactive Perception of Digital Memorial on Immersion and Visiting Memory of Young Audiences under the SOR Model
Abstract
The digital memorial has gradually become an important space for young audiences to understand the historical narrative, accept red cultural education and form the visiting memory. Based on the SOR model, this paper examines how interactive perception influences the immersion and visiting memory of young audiences in the digital Memorial. With 202 young audiences aged 18 to 35, this paper verifies the relationship between interactive perception, immersion and visiting memory through regression analysis and bootstrap mediation effect test. The results show that interactive perception had a significant positive impact on immersion, immersion had a significant positive impact on visit memory, and immersion played a partial mediating role between interactive perception and visit memory. The communication effect of the digital memorial hall does not only depend on the technical display itself, but also on whether the interactive design can promote the young audience to actively enter the historical situation, concentrate their attention and form a deeper level of memory coding. This paper provides a reference for the memorial to optimize the digital interactive exhibition items and improve the visiting experience and educational effect of young visitors.
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