Investigation and Research on the Innovation Mechanism of Bai Ethnic Tie-dye Patterns under the Background of Cultural and Tourism Integration

Abstract

As one of the first batch of intangible cultural heritages in China, Bai ethnic tie-dye craft takes its patterns as the core cultural carrier and aesthetic expression. Against the current background where digital technology has deeply penetrated the design field, Bai ethnic tie-dye patterns present a brand-new look significantly different from the traditional paradigm in themes, styles and generation methods. Based on the analysis of national policies for the coordinated development of culture and tourism, this paper sorts out the innovation driving forces and innovation paths in the innovation mechanism of Bai ethnic tie-dye, and concludes that the innovation achievements of Bai ethnic tie-dye mainly stem from the interweaving of multiple driving forces such as policy drive, market drive, endogenous creativity of inheritors and cross-industry linkage. This paper sorts out the presentation of creative tie-dye patterns under different innovation driving forces, and intuitively presents the dynamic development context of intangible cultural heritage brought by the innovation mechanism through classification.