Communications in Humanities Research ISSN: 2753-7072
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Research Article

Analysis of YouTube Self-Media Videos on Chinese Culture and Implications for International Chinese Teaching

Huan Pang Shaanxi Normal University*

* Corresponding author: [email protected]

Abstract

As an emerging communication medium, self-media videos have become a new carrier for the promotion of Chinese culture. This paper takes 91 popular Chinese culture video texts on YouTube, a leading overseas video platform, as research materials. Through word frequency analysis and TF-IDF analysis, the paper identifies topic words and conducts co-occurrence analysis of topic words to explore the thematic content and emotional attitudes of popular culture videos, so as to provide new ideas for the selection and explanation of themes in international Chinese culture teaching. The study finds that content at the level of cultural history and social life receives high attention and shows positive emotional identity. International Chinese culture teaching can select cultural cases around these hot topics, deepen from the superficial explanation of cultural symbols to the in-depth interpretation of cultural core, and expand from a single language form presentation to multi-modal expression, so as to more effectively convey the connotation of Chinese culture.

Keywords: Self-media; Chinese culture; Theme analysis; International Chinese culture teaching
Published: June 8, 2026
DOI: 10.54254/2753-7064/2026.34340
Volume: CHR Vol.111
pp. 125-132
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