Communications in Humanities Research ISSN: 2753-7072
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Research Article

Research on Intangible Cultural Heritage Design and Communication Methods under the Narrative of High-Context Culture in Northeast Asia

Xiaoqian GongJilin Animation Institute* Donglin YangJilin Animation Institute

* Corresponding author: [email protected]

Abstract

This study takes the commonality of traditional cultures in Northeast Asia as the research perspective, and analyzes the transformation issues of intangible cultural heritage in contemporary design and communication. By sorting out relevant theories such as high-context culture, cultural narrative and design communication, and combining with the intangible cultural heritage design practice cases of China, Japan and South Korea, it summarizes the common characteristics of the three countries in implicit expression, situational understanding and cultural integration. This study holds that the design and communication of intangible cultural heritage should follow the basic logic of "cultural core extraction—design expression transformation—communication narrative organization", and explore more suitable intangible cultural heritage design and communication methods for the East Asian context.

Keywords: Commonality of Northeast Asian Cultures; High-Context Culture; Intangible Cultural Heritage Design; Design Transformation; Cultural Communication
Published: June 8, 2026
DOI: 10.54254/2753-7064/2026.34259
Volume: CHR Vol.111
pp. 114-124
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