Communications in Humanities Research ISSN: 2753-7072
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Research Article

Research on the Overseas Path of Chinese Cultural Variety Shows from the Perspective of Cross-Cultural Communication

Anji SongLanzhou University*

* Corresponding author: [email protected]

Abstract

Against the backdrop of the requirement to enhance the communication power and influence of Chinese civilization, cultural variety shows have become an important carrier for telling China's stories well and promoting the overseas dissemination of Chinese culture. Taking intercultural communication theory as the core perspective, relying on three core theories—cultural discount, cultural dimensions, and glocalization—and following the analytical framework of "problem identification—cause analysis—path innovation", this paper systematically deconstructs the development status and evolution context of Chinese cultural variety shows going global, clarifies three core influencing factors: content expression, industrial support, and international environment, and addresses four core research questions: the cultural discount dilemma in the overseas dissemination of programs, differences in audience acceptance mechanisms in regional markets, paths to break intercultural communication barriers, and the reshaping effect of digital-intelligent technologies on the overseas path. On this basis, this paper refines and constructs the "Adaptation-Embedding-Symbiosis" analytical model, and proposes innovative paths for cultural variety shows going global from three dimensions: constructing an intercultural expression system, building an integrated industrial system, and establishing a two-way interactive international communication pattern. This study enriches the theoretical application scenarios of intercultural communication and international communication, and aims to provide theoretical support and practical reference for the high-quality overseas dissemination of Chinese cultural variety shows and the improvement of the international communication efficiency of Chinese culture.

Keywords: Intercultural Communication; Cultural Variety Shows; International Communication; Path Exploration; Digital-Intelligent Technology
Published: May 25, 2026
DOI: 10.54254/2753-7064/2026.BJ33811
Volume: CHR Vol.110
pp. 61-74
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