Communications in Humanities Research ISSN: 2753-7072
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Research Article

Research on Interactive Design of Intangible Cultural Heritage from the Perspective of Affordances —Take “Jiang Mu" APP as an Example

Mohan ZhaoCentral South University of Forestry and Technology, No. 498, Shaoshan South Road, Changsha, Hunan Province, China*

* Corresponding author: [email protected]

Abstract

From the perspective of affordances, this paper explores the interactive design method of intangible cultural heritage, taking Jiang Mu APP as an example to demonstrate the core point of the research. This paper analyzes the affordances characteristics of intangible cultural heritage from three aspects, promotes the dissemination and inheritance of traditional culture by enhancing users' experience and feelings, and further discusses the “Jiang Mu APP", and explores the practical application of the affordances theory in the interactive design of intangible cultural heritage from the perspective of experience, behavior and cultural dissemination, so as to provide new ideas and ways for the interactive design method of intangible cultural heritage, and promote the form and future development trend of digital dissemination of intangible cultural heritage.

Keywords: affordances theory; intangible cultural heritage; interactive design; Jiang Mu APP
Published: February 28, 2023
DOI: 10.54254/2753-7064/2/20220479
Volume: CHR Vol.2
pp. 155-165
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