Emotional Design Analysis of China-chic Element Packaging Based on AHP
Abstract
In the context of stimulating consumption, promoting traditional culture and upgrading interactive experience, this study constructs a theoretical model of China-chic packaging design and consumer purchase intention, and explores the moderating role of brand positions used to clarify the prefeing and the fit of trendy elements. The analytic hierarchy process (AHP) irence weight of consumers of different ages for China-chic elements, and provide optimization ideas for the design of instinct, behavior and reflection layers. Establish an emotional evaluation system including cultural identity, aesthetic pleasure, and modern innovation, and put forward a quantifiable design strategy model to improve market accuracy and emotional resonance, and provide theoretical basis and practical guidance for the cross-international market application of the China-chic brand.
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