On the Development of Japanese Otaku Culture from the Perspective of Subcultural Output
Abstract
Under the background of global culture, the intercultural communication of Japanese otaku culture gets a lot of attention. Although existing studies have pointed out its output characteristics and value, there are gaps such as weak regional analysis, insufficient discussion on cultural adaptation and broken circle mechanism. This study uses the text analysis method, combined with the post subculture theory, to sort out the three-stage evolution of its output, analyze the role of digital platform algorithm and transmedia storytelling in breaking the circle, and explore the meaning negotiation mechanism in cultural output. The study found that the cultural output went through three stages: product export, symbol communication and ecological output. The “mobility” and “anti rationality” characteristics in the post subculture achieved cross context adaptation. The algorithm and storytelling transmedia were driven by breaking the circle. The meaning negotiation mechanism realizes the balance between regional cultural adaptation and value transmission through symbol translation and audience co creation. This study enriches the post subculture interculture communication research and provides a practical framework for the output of subculture industry.
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